We live in wild times.
You’ve probably seen the posts flying around:
“I made $5K using one ChatGPT prompt!”
“ChatGPT built my entire website in 10 minutes!”
“I created a brand in a single afternoon!”
Now, don’t get me wrong — AI is powerful. I use it every day. But here’s the truth that often gets lost in the hype:
ChatGPT is only as good as the time, thought, and effort you give it.
If you treat it like a vending machine, you’ll get vending machine results.
But if you treat it like a creative partner — one that learns your voice, understands your values, and evolves with you — it can completely change the way you build your business.
Let me give you a real-world example.
Building Runners Gateway (One Prompt at a Time)
Most people reading this know I’m building a platform called Runners Gateway. It’s a heart-led space for beginner, slow, and overweight runners — people who feel left behind by traditional fitness culture and just want somewhere supportive to start.
But that didn’t appear out of thin air.
I didn’t open ChatGPT one day and type “Build me a running business” and then sit back while it spat out perfection.
What actually happened?
- I started asking questions.
- I got answers.
- I asked better questions.
- I pushed back when something didn’t feel right.
- I went down dead ends.
- I changed direction.
- I refined. Again. And again. And again.
And now, after months of back-and-forth collaboration, I can write a simple prompt like:
“Can you tell me what you know about me, my business, my vision, my mission, my ideal client, my brand, the business structure we are working towards, and our overall strategy?”
And get a response that’s better than anything I could write on my own in one go.
Not because I got lucky.
Because I put in the work.
The Myth of the Magic Prompt
There’s this idea floating around that if you just learn the “right prompt formula,” you can shortcut the deep work of business-building.
And yes — great prompts help.
But clarity doesn’t come from clever wording. It comes from conversations, reflections, pivots, and iterations.
ChatGPT can absolutely help you speed that up — but it’s not a cheat code to skip the process.
Treat It Like a Partner, Not a Tool
The magic happens when you treat ChatGPT as a creative partner, not just a content generator.
It’s like having a brilliant assistant who:
- Works 24/7
- Never gets tired
- Has endless ideas
- And actually listens
But just like any partner, it needs direction. It needs feedback. It needs time to understand what matters to you.
I’ve trained ChatGPT by spending time with it. By sharing my thoughts. By asking it to adjust tone, rewrite phrases, test ideas, and remember what I stand for.
That’s why it works so well now.
This Is The Work
Whether you’re building a personal brand, an online course, a community, or just trying to clarify what you actually want to build…
The work isn’t in the flashy prompt.
It’s in the quiet hours you spend thinking, writing, reworking, and refining your ideas — and letting ChatGPT come along for the ride.
So no, I don’t believe AI will replace real creators.
But I do believe that creators who know how to collaborate with AI will leave everyone else in the dust.
Final Thought
I’m not here to convince you to use ChatGPT if it’s not your thing.
But if you are using it — or thinking about it — know this:
The quality of what it gives you depends entirely on what you give it.
If you give it time, honesty, and a clear sense of purpose — it becomes one of the most powerful tools you’ll ever work with.
And if you’re ever in doubt, just remember:
You don’t need perfect prompts — you just need a conversation.
That’s how I built Runners Gateway.
That’s how I’m building The Bizzy Runner.
And that’s how you can build your thing too!